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PRICING STRATEGIES. Price Price has different meanings in different situations… What is the price of your honesty? What is the price of your soul? What. - ppt download
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Pricing Products: Pricing Strategies A Global Perspective 11 Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau Hon-Ming. - ppt download
Quality vs. Price: the marketing 'mix' by Philip Kotler | Marketing mix, Logical thinking, Business strategy